Becoming a Fighting Cuppy is more than just taking classes or cheering alongside Peanut Buter Nation. Like a ridged cup of delectable chocolate, it’s what’s on the inside that counts. Integrity, compassion, peanut butter.
At Reese’s University, students come first. Chocolate and peanut butter come second. Or may be they’re all tied for first. It’s very close. The point is that it takes a diverse set of great minds from across academic disciplines to continue creating chocolatey, peanut buttery awesomeness.
What does it take to make something not currently orange become orange? Can something currently orange be made an even better orange? Students will study the role of Reese’s orange and how it can be applied to everything possible.
Graduate-level lab seminar exploring the interaction of peanut butter and chocolate outside the realm of Euclid’s confectionary theorems. Students must provide their own calculators and paper wrappers.
What is the role of a linear ridge on the perimeter of an otherwise completely round system? This course goes beyond Peanut Buter cup basics and into advanced elements of external cup dynamics.
What makes the cup the perfect delivery system? How do you design delicious? This course will explore early chocolate and peanut butter structure theories and how they all converged on the signature form of the modern Reese’s Cup.
In 2007, to commemorate the 100th year anniversary of the KISSES Chocolates brand, The Hershey Company unveiled a giant HERSHEY’S KISSES Chocolate weighing 30,540 pounds, the equivalent of more than 3 million standard-sized KISSES Chocolates.
From our small beginning as a chocolate company in turn-of-the-20th-century Derry, Pennsylvania to the international candy company Hershey has become, our HERSHEY’S KISSES Chocolates have long been a major part of our products. Here are answers to some of the most commonly asked questions about the history of HERSHEY’S KISSES.
That parchment paper strip is called a “plume”. Originally the paper plumes were also referred to as identification tags, possibly because they looked like miniature brand flags.
We are not exactly sure how many KISSES Chocolates are eaten each year, but we make 70 million of them each day! We suspect that a few are saved for tomorrow, but we will keep making 70 million KISSES Chocolates daily to be sure there are enough available for everyone!
It is hard to argue with success! Each year many KISSES Chocolate lovers “in the field” report that using the KISSES Chocolates paper plume is by far the best – and fastest – way to unwrap a HERSHEY’S KISSES Chocolate.
From 1907 to 1921, KISSES Chocolates were foil-wrapped by hand, including the tissue paper identification tag inside the foil wrapper. Thereafter, KISSES Chocolates were wrapped using a machine that added the printed paper plume and then the aluminum foil wrapping.
KISSES Chocolates were in production from 1907 to 1942 and then not produced until 1947 due to rationing of aluminum during World War II. During that nearly six-year period, Hershey retooled its KISSES production equipment in order to produce chocolate D-Rations for the US Military.
KISSES Chocolates have been in continuous production since 1947 and the KISSES Brand has added many flavors to the iconic product line to become one of the leading chocolate product brands in the world.
Yes. When the new packaging equipment added the “Hershey’s” paper plume to the top of the conical foil wrapper, it proved to be so distinctive in the marketplace that the Hershey Chocolate Company filed for trademark protection for the design. The registered trademark Number 0186828 was received in 1924.
No, the original paper plumes were printed with the “Hershey’s” name so customers were able to distinguish Hershey chocolate quality from that of the company’s competitors. Later in the 1920’s, “Kisses” was added to the plume. It wasn’t until the early 1990s, approximately 1994, that “KISSES” alone was printed on the paper plume, finally replacing the original Hershey’s brand name.
Originally, the printed paper plume contained the brand name, “Hershey’s”, and the plume distinguished HERSHEY’S KISSES Chocolates from those of competitors. The highly visible paper plume replaced the Hershey’s tissue identification tag that wrapped the chocolate and was hidden inside the foil wrapper.
The paper plume was a brand ‘flag’ waving over the top of every HERSHEY’S KISSES Chocolate.
We are as only as great as the stuff we’re made of. Whether on our campus or beyond, Cuppies are united by a bond. Like peanut butter and the top of a mouth, Cuppies stick together. Come to Reese’s University, and unwrap your best.